Our Purpose
We believe companies who maintain shared clarity, strategic focus and coordinated agility -- unlock more joy and potential from the company’s most important asset (its people). It enables purposeful execution for success in dynamic environments.
We want to help over a million people every year on the Alignd platform.
Know why
This is our first value. Knowing why is the foundation of every focused action. It requires an intentional choice. It points to a stated objective, and it enables perseverance. A clear why steadies you through the how.
Be authentic
Authenticity is the gift of your true self - no pretension, no unspoken agenda. Authenticity brings walls down and trust up. Authenticity requires accountability.
Keep it simple
Simplicity is about identifying the essential and letting go of the unnecessary. Simplicity requires humility (self- assurance that less is more) and rigor (focusing on what's most important). Simplicity enables shared understanding and minimizes breakdowns in communication. Simplicity enables flexibility and agility.
Be excellent
Find the joy in excellence. Excellence is an aspiration that signals commitment, a learning mindset and drive towards mastery.
We’re building a distributed team of passionate professionals, joining to do their best work related to their craft and who feel aligned with our purpose and values.
Founder - Build & Scale
Founder - Inspire & Sell
Organizational Psychologist & Customer Success
Product Developer
Product Designer
Data Scientist & Developer
DevOps
On how Alignd started...
Adam and Rich (co-founders) met for lunch in 2022 to catch up.
They’ve known each other since 2015, but on this day they were sharing insights and visions that were drawing on a combined 40 years of supporting enterprise alignment and the realities of making innovative initiatives happen.
Adam had built a successful development and consulting firm, designing and developing software for innovative SaaS startups and enterprise platforms.
Rich had designed and built strategic alignment campaigns for some of the most recognized brand portfolios (General Mills, E&J Gallo, Keurig Dr Pepper...).
"We realized we shared a passion for helping purpose-led organizations (and the individuals that power them) come together in service of how progress really happens.
We had seen good businesses with great products fail — most often because they lacked the ability to move with pace and precision in an ever-changing set of market conditions. We had heard rousing quarterly addresses from charismatic leaders about strategy and focus. But when “the chairs were stacked,” a lack of clarity and focus returned. We saw smart employees grow increasingly frustrated by duplication of efforts and an inability to see how their daily efforts were contributing to the overall mission.
Together, we envisioned a set of AI-enabled tools that could help establish and maintain what we call the Three 3’s (clarity, coordination and connection). We also envisioned launching a company that was passionate about helping great businesses and people come together to move the world forward. We now have a growing and amazing team of brilliant and committed people who are helping us bring this vision to life.”
Inspiration and timeless insights on how progress really happens.
In this episode, Will and Rich's guest is Lawrence K. Fish, former Chairman and CEO of Citizens Financial Group, someone with a remarkable record of leadership in business, philanthropy, arts, education and more.
Rich Price
Daisuke Utagawa credits his time as a dishwasher for setting him on the path to world-renowned restauranteur. Why?
Rich Price
Authors Brian Moran and Michael Lennington explore the concept of accountability in their book Uncommon Accountability. They suggest it's time to move beyond the idea of "holding people accountable." Instead, they recommend a different perspective: “hold people capable.”
Adam Bouchard
