“BETA’s biggest strategic advantage is our people... By making our collective capabilities visible, we get closer to one of our core values: enabling greatness in others.”
— Kyle Clark, CEO, BETA Technologies

As organizations scale, they often encounter what we call the Talent Obscurity Effect: the more talent you add, the harder it becomes to see and fully leverage it. BETA Technologies (beta.team) grew from a small group of engineers to nearly 1,000 people across disciplines, time zones, and missions—from R&D to full-scale manufacturing. But while the talent pool expanded, the ability to connect that talent to rapidly evolving needs and opportunities didn’t. Traditional HR systems weren’t built for this—they track roles, not readiness; resumes, not real-time potential. BETA needed a better way to make its people visible and strategically deployable.

Alignd’s Talent Mapping was designed to close that gap. It’s not just recordkeeping—it’s a real-time, searchable view of your people, built to drive execution.

Talent Mapping in Alignd starts with a core belief: strategy execution is driven by people. Too few companies are meaningfully delivering on these imperatives:

• Existing talent should connect more directly to strategy execution: Leaders and teammates should easily see who was best positioned to drive which priorities.
  
  
  

• People’s evolving value should be visible: Traditional org structures miss hidden skills and growth potential.
  
  
  

• Your organization should have a consistent talent language : Without shared language around skills and tools, cross-functional execution lags.
  
  
  

Alignd solves this by mapping each person’s real capabilities—skills, tools, experiences, aspirations, even “ways of working”—so teams can quickly find the right people for emerging opportunities in real-time. Unlike HR platforms built for tracking, Alignd is built for connecting: Where HR tools tell you who sits where, Alignd shows you how people work—and where they could shine next.

This data can help power natural language searches, like:
“Who knows simulation, speaks French, and thrives in fast-paced, cross-functional teams?”

At BETA, Talent Mapping is more than a tool—it’s a cultural commitment to unlocking potential. With Alignd, that potential becomes visible, actionable, and connected to the work that matters most.

To learn how Alignd can help map your team’s existing talent, let’s connect.