When I talk about values, I’m not referring to the buzzwords neatly framed in your lobby or painted on a wall.

I’m talking about the values a stranger would immediately recognize just by watching your team in action—the ones lived out every day, whether anyone’s watching or not.

Your true values are the ones that guide behavior.

The real measure of an organization’s values is whether they shape how people act. It’s not about having a list of ideals; it’s about seeing those ideals reflected in daily decisions and interactions.

So, who are the right people for your organization?

The right people are more than skilled—they live your core values. They don’t just fit into your culture; they define it.

And your culture? It’s not a concept. It’s the collective actions and behaviors of your team, day in and day out.

Culture is the bridge—or the barrier—between your vision and reality.

Without the right culture, even the best strategies and plans won’t succeed. Culture is the glue that holds your organization together and the magnet that draws the right people to your mission.

When you nurture the right culture, the right people will find you. They’ll stay. And together, you’ll turn your vision into reality.